Privacy
Last updated: 19 October 2026
Blushback is a notebook a family keeps about the things they want to do with a child, the things the child said, and the days they did them. That notebook is yours. This page says, plainly, where every part of it lives.
In short: There is no account. Nothing you write is sent to our servers, because we do not run any. What you write stays on your phone and, if you switch iCloud on, is copied to your own Apple account and to the family you invite. We cannot read your content under any circumstances.
Who we are
Blushback is made by Decortie, a company in the United Kingdom. For anything this page describes, Decortie is the data controller, and the address for questions and requests is kemalden2026@gmail.com.
What we collect
Nothing from the app. It never asks for a name, an email address, a phone number or an account. It contains no advertising network, no analytics and no tracking code, and nothing you write in it is sent to us: we run no server that could receive it.
There is one way we see what you choose to show us: if you write to support and attach a screenshot or quote an entry, we read what you sent, to answer you, and keep the email for as long as the conversation needs. That is the whole of it — we cannot look into the app from outside, and we don't ask you to show us more than the question needs.
Where what you write lives
- On your phone. Children, dreams, memories, the things they said, plans, comments, photos and voice notes are kept in the app's own storage.
- In your own iCloud, if you switch it on. Turning on the iCloud switch in Settings copies your records, and the photos and voice notes that belong to them, into your private database in Apple's CloudKit. It uses your iCloud storage. We have no access to it; all Apple tells us is whether this device is signed in to iCloud.
- In the family archive, if you open one. The entries you put in the family archive are shared through Apple's iCloud sharing with the people you invite, and theirs with you. Each person's entries stay theirs: others can read and comment, not edit. This sharing is done by Apple and does not pass through us.
- The child's ID card never leaves the phone. The section where you describe what your child is like is not copied to iCloud and is not shared.
The phone's permissions
- Photos and camera: only when you add a photo to a memory or a comment. The photos you choose are copied into the app's own folder.
- Microphone: only when you tap record. A voice note stays on the phone, and goes to your own iCloud with the rest if you switched that on.
- Calendar: only when you turn the calendar switch on. The days you plan are written into your phone's calendar; beyond reading your calendar to show it, nothing leaves the device.
- Location: only when you tap "Use my location", to place a pin on the map. It is kept inside that record, which lives where the rest of your records live.
- Notifications: reminders are scheduled on your phone. Family notifications ("Nan added a memory") are also built on your phone: iCloud tells the app that the family archive changed, the app reads the change and decides, from your own settings, whether to show you anything. Nothing reaches us.
- Face ID: only if you switch it on in Settings. Your phone does the check; the app learns only whether it passed and stores nothing about your face or finger.
When you share
Sharing a memory, a saying or a dream draws an image on the phone and hands it to the iOS share sheet. Where it goes is your choice, and the image is deleted afterwards.
Sharing into Blushback from another app (Photos, WhatsApp, Safari, Notes) copies what you chose into the app's own folder on the phone. The temporary copy iOS makes for the share sheet is cleared once the app has taken it.
Children
The app is used by a parent or another adult in the family, not by a child. What is written about a child is the family's own notes, and it goes nowhere other than the places described above.
Deleting
Settings → Your data → "Delete everything" removes every record and every file from your phone. The copy in iCloud is removed separately: Settings → iCloud → "Remove the copy from iCloud", which also switches syncing off. Leaving a family archive takes your own entries out of it. Deleting the app also takes everything on the phone with it, which is why we suggest keeping a backup (Settings → Backup).
How the app updates itself
The app asks Expo's update service whether a newer version of its own code exists, and downloads it if so. That request says which version of the app is asking and on which platform. It never carries anything you wrote, and it is the only thing the app asks of any server that is not Apple's. Maps are Apple Maps.
If this changes
If this page changes, the date at the top changes with it. If we ever change where your data goes, the app will say so too.
Questions or requests: kemalden2026@gmail.com